The first job of a sales hire, researched and drafted for you to send.
Your sales development role prepares account research and outreach for your review.
BDR work you can inspect
One of nine connected roles
Turn a sourced account into a reviewed conversation.
Your BDR checks account fit, keeps contact evidence with the record and prepares an outreach draft for you to review.
Before the role can act
| Needs | Produces | Your decision |
|---|---|---|
| Confirmed brief and approved profile | Sourced company research | Choose the account |
| Saved contacts or optional Apollo access | Contact records with evidence | Review the contact |
| Research and Gmail draft access | A draft in your mailbox | Review before sending |
Needs a confirmed brief and an approved profile. Drafts need a connected Gmail with draft permission; the daily plan also needs Attio as the CRM and Gmail read access to see sends and replies. Enrichment needs your own Apollo account and explicit consent, and spends within daily ceilings. A found address is not proof of employment, deliverability or permission to contact.
Full role overview, examples and schedules
What lands on your desk
Research that keeps its sources
Open the saved work to review the evidence and context behind a recommendation.
Work prepared for your review
Your pipeline day, on cron.
It works with the rest of your team.
Shared company context keeps the role's recommendations relevant. Open Today to review decisions across the roles you own.
Human ownership, whenever you are ready.
Assign this role to a teammate. They take responsibility for its work and review actions under the configured permissions.
Explore role assignment →Explore the team
What this role does for you
How it starts from your website, the work it performs, what you receive, an example, the input it needs, how to judge it, where its work goes, and what it depends on.
SD · Sales development
Your sales development role prepares account research and outreach for your review.
This role builds the top of the pipeline by finding a reason to contact each company. Better targeting and contact evidence reduce wasted outreach and put your time on the conversations that matter. Replies and meetings are outcomes to track, not something research alone can promise.
How it starts with your website
Uses the confirmed brief and the profile you approved. The first launch researches up to ten companies, each with a source from its own website, and up to five contacts, checking your saved contacts first and using your own Apollo account only when you turn that on. After the first batch, a daily plan can keep going: up to five new companies a day, saved to your CRM, with a draft per contact.
What the role does for you
- Research each company from its own site and public sources, explain why it fits the approved profile, and hold back any company that cannot be confirmed from its own domain.
- Find a contact per company with the buying role you approved. A contact is recorded with its evidence; an address is checked for shape and provenance, not for deliverability, and that distinction is written on the record.
- Draft a first email per contact from the brief and the research, and place it in your own Gmail as a draft. You read it, edit it if you like, and send it. Nothing is sent by the product.
- Under the daily plan, watch the mailbox for a confirmed send and a reply, draft the monthly follow-up after a confirmed send, and stop for any contact who replied, bounced, opted out, or whom you stopped.
- On its own schedule: a daily speed-to-lead draft for a new inbound lead, a morning prospect brief, and a weekly note on the one sequence test worth running.
On its own schedule: 5 scheduled tasks, 2 more on request
- Daily · 12:15 UTC Speed to lead: the inbound that came in this morning and has not been answered yet
- Daily · 06:15 UTC Morning prospect brief: today’s dial list, warmest first, with the reason for each ranking
- Tuesdays · 12:15 UTC Account research: this week’s target accounts read closely, with the opener each one earns. Skipped while a founder plan does this
- Daily · 17:15 UTC Sequence drafts: the next step written for every contact due one, in the evening for tomorrow. Skipped while a founder plan does this
- Mondays · 06:15 UTC Sequence experiments: reply-to-meeting rate by sequence and angle
Times are UTC. Every task stops at a draft or a report for your review; you can turn any of them off in the console.
The work you receive
- A researched company list with fit reasons, source links and the ones held back as unconfirmed.
- Contact records with buying role, evidence, and what is known and unknown about the address.
- A draft per contact in your Gmail Drafts, addressed and ready for your review.
- A prospecting plan on Home: companies found today with their reasons, drafts waiting, follow-ups due, contacts waiting on a decision, contacts removed, and the problems in the way.
An example in practice
A company brief shows why a firm matches the approved profile and cites its own careers page. An operations lead is found in your saved contacts, so no enrichment credit is spent. A draft about the problem named on their site lands in your Gmail. You send it; the reply stops the follow-up clock and shows up on Home as a conversation to take.
A scenario to show the shape of the work, not a customer result.
What it needs from you
Review the first company batch and correct the profile if it is off. Decide whether the plan may spend your Apollo credits, connect Gmail for drafts and Attio for the daily plan, and take over any conversation that gets a reply. Once the profile is approved the plan reuses it; you are never asked to research a company yourself.
The confirmed business brief is reused across every role. The roles ask for missing facts, the decisions only you can make, and approvals, instead of repeating setup.
Expected outcomes and how to judge them
An accepted target list and a steady flow of drafts you can explain. Positive replies and meetings are the outcomes to measure, and the record keeps them separate from drafts written and emails sent.
Measures worth watching
- Companies accepted and the reasons companies were held back.
- Contact coverage, how many drafts you sent, bounces and opt-outs.
- Replies, meetings and opportunities by profile, beside research and enrichment cost.
How the handoff works
Each handoff carries the account or customer reference, the source evidence, the work status, the responsible owner, and the decision needed next.
-
To Account executive
What moves: A reply, with the company, the contact and the outreach history.
What happens next: Carry the conversation on without asking the buyer to repeat themselves.
-
To GTM strategist
What moves: Companies held back, corrections to fit, and repeated objections.
What happens next: Sharpen the profile and the opening message.
-
To Sales leader
What moves: Prospecting activity and where it stalls.
What happens next: Name where targeting or follow-through needs attention.
When it is useful, and what it depends on
Needs a confirmed brief and an approved profile. Drafts need a connected Gmail with draft permission; the daily plan also needs Attio as the CRM and Gmail read access to see sends and replies. Enrichment needs your own Apollo account and explicit consent, and spends within daily ceilings. A found address is not proof of employment, deliverability or permission to contact.
- Confirmed brief and approved profile
- Gmail connected for drafts
- Attio connected for the daily plan
- Apollo (optional, your account, opt in)
Results and speed depend on the offer, the evidence, your decisions, and the buyer. Nothing here promises revenue or a time to revenue.
Explore this role's capabilities
The name is literal.
bdrcron ships 5 scheduled tasks. This is the actual default week: the target brief lands before you start dialling, the sequence drafts wait for your yes, and nothing leaves the building without it.
| When | What runs |
|---|---|
| Daily · 12:15 UTC | Speed to lead: the inbound that came in this morning and has not been answered yet |
| Daily · 06:15 UTC | Morning prospect brief: today’s dial list, warmest first, with the reason for each ranking |
| Tuesdays · 12:15 UTC | Account research: this week’s target accounts read closely, with the opener each one earns. Skipped while a founder plan does this |
| Daily · 17:15 UTC | Sequence drafts: the next step written for every contact due one, in the evening for tomorrow. Skipped while a founder plan does this |
| Mondays · 06:15 UTC | Sequence experiments: reply-to-meeting rate by sequence and angle |
Times are UTC. The runtime dispatches three times a day, at 06:15, 12:15 and 17:15 UTC, and each task takes one of those windows. You can turn any of them off in the console.
Built for the top of the funnel.
Two governors keep you compliant
A cold governor caps outbound volume to protect deliverability; a responsive governor always lets a hot reply or fresh inbound through. You never blast, and you never miss a warm one.
Built from your ICP and your sequences
Setup loads your ICP, your sequences, and the angles that work for your team. Every draft sounds like you and aims at accounts that actually fit. No other vendor’s content ships in the box.
A feedback read
The sequence-experiment tracker reads which sequences and angles booked meetings, and score narration explains why a prospect ranks where it does, so next week’s targeting is a decision you make with the evidence in front of you.
The line we hold
Draft-first
Anything that reaches a prospect waits for your yes. Sequence steps, speed-to-lead responses, hot-reply drafts: written for you to send, never sent for you.
Governed volume
Send limits, warmup and per-domain pacing are enforced by the scheduler rather than left to your judgement at 6pm. The constraint is the product: a sequencer that will happily torch your domain is not a feature, and this one refuses.
Put your pipeline day on cron.
See a sample account brief · Find the broken layer in your outbound
Licensed and steered from salesascode.com · siblings: gtmcron.com · salescron.com · leadercron.com · secronjob.com · partnercron.com · crocronjob.com · cscron.com · supportcron.com
Questions people ask
How much does bdrcron cost?
$99 per person per month, or $1,089 a year. That is the price of the whole platform: one seat licenses bdrcron and every other role, and adding a teammate adds a seat at the same price.
What does bdrcron include?
Seven skills: a ranked morning prospect brief, account deep research, cold-sequence drafts, speed-to-lead responses, a call-block brief that orders your dials, a sequence-experiment tracker, and score narration that explains why a prospect ranks where it does.
Will bdrcron blast my prospects?
No. A cold governor caps outbound volume to protect deliverability while a responsive governor always lets a hot reply or fresh inbound through, and every message is drafted for your yes, never auto-sent.
What does bdrcron run on?
Our servers, on a schedule, with nothing to install. You connect your CRM, inbox, and sequencer in the product; we custody those tokens encrypted and isolated per tenant, read them only on your schedule, never sell your data, and never use it to train models. You can revoke access anytime.