Carry technical context from the first question to the buying decision.
Companies whose buyer reads the docs before they read the pricing page.
A first revenue workflow for Developer and technical products
Start with your product and a customer hypothesis. The team proposes sourced profiles and accounts, then prepares a conversation you can review.
Each business type has its own page: SaaS, Services, Developer tools, Partner-led.
Start from your businessA relevant first result
A confirmed brief, a sourced customer profile, researched accounts and first drafts. When a buyer asks a technical question, the sales engineer role drafts the answer from your own material and marks what needs a person.
What affects the result
Source access, contact evidence, connected tools and your decisions determine the available workflow. The product does not promise a fixed time to revenue.
How selling works for Developer and technical products, the roles and the price
How selling actually works here
Evaluation is a proof of concept, not a demo. The launch starts the conversations from your website; when a buyer asks an architecture or security question, the sales engineer role drafts an answer from your own material, marks what needs a human, and keeps the deal plan honest about what the product can and cannot do today.
The stalled proof of concept and the security questionnaire. Both are days of unpaid work, both arrive at the worst moment, and both are why a technically won deal goes quiet.
The roles that carry the weight
One seat holds all 9. These are the ones that carry the weight in this motion, in order.
- secronjob Sales engineer
This is the segment where the sales engineer is the bottleneck: demo preparation, evaluation tracking, technical discovery, and drafting the questionnaire answers from approved material only.
- gtmcron Founder / GTM operator
The founder-led motion around the technical work, so evaluations are not competing with prospecting for the same hours and the brief stays confirmed.
- salescron Enterprise account executive
Commercial follow-through on deals the technical work has already won, which is where they most often go quiet, with the technical answer carried into the reply.
- supportcron Customer support lead
In this segment support is a sales channel. An escalation during an evaluation changes the timing of the next message, and this role makes sure the deal owner hears about it.
A product whose buyer never runs an evaluation. If nobody asks you an architecture question, the role that carries this page is idle.
$99 per person a month, or $1,089 a year
One seat, every one of the 9 roles, the same price on every page here. Start with your website URL; research and drafts arrive for your review, and you send.
No customer counts on this page and no segment-specific results, because we do not have them yet. What is here is which roles matter for this motion and why, which you can check against the price list and the docs.