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Relationship Map

Map an account's stakeholders onto the buying committee and see the white space, the roles with no relationship yet.

Overview

Relationship Map answers the question every complex deal turns on: do we know everyone we need to, and where are we exposed. It places each known stakeholder on the buying committee by their title and shows the white space, the committee roles with no relationship yet, each with the next move. This is the salescron equivalent of an account-mapping tool like DemandFarm or Altify.

The committee and the white space

The map covers the roles a complex deal needs: economic buyer, executive sponsor, champion, procurement, legal, and security. Each stakeholder's title places them on the committee (a CFO is an executive sponsor, a security engineer covers security, and so on), and the strongest relationship wins a role when more than one contact could fill it. A required role with no engaged contact is white space, shown in red with the next move, never a fabricated relationship.

Coverage, power, and single-threading

The map scores committee coverage 0 to 100, weighted by relationship strength, so a role covered only by a weak contact counts for less than one held by a strong champion. It flags whether you have real power coverage (a strong economic-buyer or executive relationship) and whether the deal is single-threaded, engaged with at most one person, the classic exposure a competitor exploits.

Where the stakeholders come from

Paste stakeholders directly, one per line with a title and, optionally, a relationship strength and engagement level, or let the map read the contacts already on the account. Nothing is invented: a committee role you have not met stays white space until you actually earn the relationship.