Content Engine
Turn real product activity into top-of-funnel content, timed to what your audience is talking about: a weekly content calendar with drafts, build-in-public posts, release-to-content.
What it is
Content Engine is the Writer plugin in the Sales as Code suite — a Claude Cowork plugin you license here and run there. It's draft-first (it publishes automatically only on channels you connect and enable, after a brand-safety check; everything else is staged for your review) and tool-agnostic (it works with whatever tools you already use). Price: $149, or included in the Full Suite and All-Access membership.
Turn real product activity into top-of-funnel content, timed to what your audience is talking about: a weekly content calendar with drafts, build-in-public posts, release-to-content.
Requires Company OS Core. Content Engine reads your company, offer, ICP, and voice from the Company OS, so buying it adds Core to your cart if you don't own it yet.
What you connect
You connect tools inside Claude Cowork, not on this site. The categories below map to whatever tool you bring — the setup skill wires each one up.
Required
- Publishing
Optional — unlock more
- Social Listening
- Chat
- Analytics
Your first run
Once you've connected Cowork and installed this plugin, run it by typing this in Cowork:
set up my content engine
What you get back: Your voice and positioning read from the Company OS, your publishing tools mapped, and a weekly content cadence proposed.
Every skill verifies your licensed session and checks your entitlement before it does anything, then reports the run and its brain state back to your rollup when it finishes.
What it ships
Installing Content Engine adds these skills to Cowork:
Setup Content Engine
Content Calendar
Build In Public
Changelog To Content
Where the output shows up
- In Cowork — drafts, plans, and proposed tasks for you to approve. Nothing goes out without you.
- Content Studio — drafts stage in /studio with a publish mode per channel (Auto / Draft → Approve / Assisted).
- Your rollup — every run reports metadata + brain state to /rollup: run counts, outcomes, and plugin health, week over week.
Related
- Requires: Company OS Core — added to your cart automatically at checkout if you don't own it.
- Pairs with: Market Intelligence, Launch Kit — the plugins that most often run alongside Content Engine.
- Content Engine on the storefront — pricing and the full feature list.
- Pricing — buy this plugin, a bundle, the Full Suite, or All-Access.
- Concepts → the plugins — how all eight fit together as company roles.
- Connect to Cowork — install + activation steps.