Enterprise pipeline
The self-serve enterprise funnel: a buyer fills in the order form, reviews a real contract, signs, and their workspace provisions automatically. Operators track every deal (sent, viewed, signed) from the admin dashboard.
Overview
Bigger accounts don't buy through the per-seat storefront. /buy/enterprise captures an enterprise order (company, authorized signer, seats, term, and annual contract value or ACV), renders a real order-form contract, and gives the buyer a private signing link. When they sign, the server provisions their workspace and sends a welcome email.
This is the "sales-assisted" path alongside the self-serve pricing page. Same entitlement model underneath; the enterprise flow just adds a contract, a signature, and ACV invoicing on top.
The contract lifecycle
Every deal moves through a tracked lifecycle so nothing stalls silently:
- Sent. The order form is captured and the signing link is issued. A 30-day signing deadline is set at this point.
- Viewed. The buyer opened the signing link. Stamped the first time the contract is loaded.
- Signed → provisioned. The buyer confirmed. The workspace (user + team) is created, the deal is linked to it, and the welcome email goes out.
- Expired. The deadline passed without a signature. Automatically flipped by the daily reminder cron.
Unsigned contracts get automatic nudge emails at 3 days and 7 days, each sent once. If the deadline lapses first, the deal is marked expired and no further reminders fire.
Tracking deals (admin)
The admin dashboard has an Enterprise contracts table: every deal with its live status, buyer, ACV, seat count, and sent / viewed / signed dates, plus the age of each open deal. A summary line shows how many contracts are open and the total ACV awaiting signature. A deal past its deadline shows as Expired immediately, even before the cron flips it in the database.
How the buyer signs
- Fill in the order form at /buy/enterprise (company, signer, seats, term, ACV, billing details).
- The signing link is emailed to the work email entered on the form; it is never shown directly in the browser after submitting. This proves the requester controls that inbox before any workspace or invoice is created against it.
- Open the emailed link (the rendered order form with the full terms).
- Confirm to sign. The workspace provisions automatically and a welcome email with the login link follows immediately.
- Sign in with the signer's email and invite the team from Team admin.
Annual contract value and seat count are capped at self-serve-sane ceilings ($2M ACV / 100,000 seats); larger deals should go through a sales-assisted process instead of this form.
Operator setup
Reminder emails and provisioning work with no extra configuration; email is an honest no-op (printed to logs) until RESEND_API_KEY is set. The optional integrations are documented in the operator runbook:
- Reminders. Need
RESEND_API_KEY+MAIL_FROMon a verified domain, andCRON_SECRETfor the daily cron. - Real e-sign (Dropbox Sign). Optional embedded signing. Set
DROPBOX_SIGN_API_KEY+DROPBOX_SIGN_CLIENT_IDand add the event callback; the buyer signs a real envelope in-page and the completion webhook provisions the workspace. Unconfigured, the page falls back to the built-in click-to-sign. - ACV invoicing. On signature, a Stripe invoice for the annual contract value is raised automatically (Stripe Invoicing, net-30 wire/ACH, not a card subscription). Reuses your existing
STRIPE_SECRET_KEY; when Stripe isn't configured the deal is marked Manual, bill by hand in the admin table. One invoice per deal (idempotent).
Related
- Pricing, the self-serve per-seat storefront.
- Team Activity, what a provisioned team's skills do on a schedule.