Co-Sell Drafting
Assemble a co-sell outreach draft and a co-branded content brief from the partner, the target account, and the joint value.
Included with partnercron . A seat without it sees an upsell here instead of the page.
Overview
Co-Sell Drafting gives a partner manager a real starting draft for a joint motion, not a blank page. Provide the partner, the target account, and the joint value, and it produces two things: a co-sell outreach draft to send the partner, and a co-branded content brief for a joint one-pager, webinar, or solution page.
What it is for, on the page. Under the headline, this page says what it produces, what makes it run, and where the output lands. Every Work page reads that line from one registry, so the three answers cannot drift from the page.
Only what you provide
Every line of the draft uses only the fields you enter. A missing joint value proposition or proof point becomes a clearly-marked placeholder to fill, plus a gaps note listing what to complete before sending, never a fabricated claim about either company. This matters most for co-branded content: a partner's brand is on it, so the brief carries an explicit note that no claim about either company may appear that is not in the proof section.
The two outputs
The outreach draft is a short, sendable email: a subject that names both companies and the target, the joint value, the proof point to lead with, and a clear next step (a 30-minute alignment call). The co-branded brief is structured for content: audience, joint value, proof, call to action, and a brand note that keeps both logos equal weight.
Deterministic and draft-safe
The drafting is deterministic: the same inputs always produce the same draft, so you can refine the fields and regenerate. Nothing is sent, it produces text for a human to review, edit, and send, which is exactly the bounded-agentic posture the rest of the product takes.