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Feature docs · /bdr-coach

BDR Benchmark Coach

Score each BDR's week against the 2026 benchmarks and name the one habit to fix.

Overview

BDR Benchmark Coach turns a 1:1 into a coaching session against a bar rather than a gut feel. It scores each BDR's weekly activity against the 2026 benchmarks, speed-to-lead under 5 minutes, connect rate 16.6%, dial-to-meeting 2.5%, and around 100 dials a day, and names the single habit most worth fixing.

Direction-aware scoring

Each metric is compared to its benchmark in the right direction: for speed-to-lead, lower is better; for connect rate, dial-to-meeting, and dials per day, higher is better. A metric the rep did not report is left unscored rather than assumed to pass, so a green card always means the rep actually cleared the bars that were measured, not that data was missing.

One habit to fix

Rather than a wall of red, the coach names one coaching focus: the benchmark the rep missed by the largest margin, normalized so a 4x miss on speed-to-lead outranks a small miss on connect rate. The focus comes with a concrete play, set an alert not a queue for speed-to-lead, tighten the opener for dial-to-meeting, block and protect the calendar for dials. The team is ranked weakest attainment first so coaching time goes where it moves the number.

Deterministic

The scoring is deterministic: the same week always produces the same card and the same focus, so the coaching is consistent and a rep can track their own progress against the benchmarks week over week.